To Frank M. Rinderknecht, founder and CEO of Rinspeed, Inc., innovation is more than just a buzzword. Rinderknecht and Rinspeed have been pushing—or you could say, pulling—the automotive industry into the future for more than 40 years. The company’s newest project, a modular, fully automated vehicle called the “Snap,” is much more than pods on wheels. It’s a whole new way of thinking about transportation.
The transformation the automotive industry is undergoing can be almost entirely attributed to the shift in technological trends in regards to consumer behaviors. During the extensive research Best Practices in Automotive Conference does every year, 2017’s report identifies the most pressing challenges that automotive companies are facing today.